About Us

We’re not just buckling up — we’re standing out.

YUP was born from a simple idea: belts shouldn’t be boring. They’re not just an afterthought — they’re the exclamation mark to your outfit. We’re here to rewrite the rules, one statement buckle at a time.

Born in Leuven and sparked by the bold spirit of the Wild West — where statement buckles first stole the show — YUP fuses that rebel heritage with streetwear, nightlife energy, and the raw creativity of youth culture. Our belts aren’t made to blend in; they’re built to turn heads. Think sculptural buckles, premium leather, and attitude that hits harder than your playlist.

Each YUP drop captures a progression, a higher pace, a shift in attitude. Whether it nods to nature, nostalgia, or new-school rebellion, every piece carries a story. And behind it all? A community of individuals who dare to wear different - the Young Urban Pioneers.