{"title":"★ Mile Zero ★","description":"\u003cp\u003e★ Day one. Ground zero. The moment before everything takes off.\u003c\/p\u003e\n\u003cp\u003e★ This isn’t just a drop—it’s the launch of a \u003cstrong\u003eBrand\u003c\/strong\u003e-\u003cstrong\u003eBorn-in-Leuven.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e★ Limited. Exclusive. Once it’s gone, it’s gone\u003c\/p\u003e\n\u003cp\u003e★ Get ready to BUCKLE UP\u003c\/p\u003e","products":[{"product_id":"yup-n-1-belt","title":"YUP N.1 Belt","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eThis is the belt for finance boys in their rebellion era.\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eStill black. Still serious. Just slightly unhinged.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"YUP","offers":[{"title":"Default Title","offer_id":52052046774606,"sku":"","price":28.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/3951\/8542\/files\/5_8fe7d48b-2b8c-4127-b21c-40a737dd7456.png?v=1769198650"},{"product_id":"starclip","title":"StarClip Junior","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eStarClip – Clip. Hook. Shine.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBecause ordinary is overrated,\u003cb\u003e s\u003c\/b\u003eay hello to your new favourite statement piece.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNot just a carabiner—an upgrade. The \u003cspan class=\"s1\"\u003e\u003cb\u003eStarClip\u003c\/b\u003e\u003c\/span\u003e locks in your essentials with effortless style. Keys, gear, or whatever’s worth holding onto—hook it up and keep it close.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLimited stock—because not everyone gets to shine.\u003c\/p\u003e","brand":"YUP","offers":[{"title":"Default Title","offer_id":53019916566862,"sku":"CARABINER-STAR-SILVER-1","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/3951\/8542\/files\/Shopify_Images_White_background_8.png?v=1769211208"},{"product_id":"yup-rodeo-belt","title":"YUP Rodeo Belt","description":"\u003cp class=\"p1\"\u003eFor all the ADHD kids out there, we got you covered \u0026lt;3. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRodeo belt with a spinning buckle to keep your hands busy and your mind moving.\u003c\/p\u003e","brand":"YUP","offers":[{"title":"Default Title","offer_id":52049558045006,"sku":"","price":49.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/3951\/8542\/files\/6_f325fd5a-fa70-40b8-9cd9-342989ef9a3f.png?v=1769198630"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/3951\/8542\/collections\/1_175dfb18-e02d-42ae-91cb-b6da5c20ca71.png?v=1769091770","url":"https:\/\/yup.rocks\/collections\/mile-zero.oembed","provider":"YUP","version":"1.0","type":"link"}